How to Get Started: Six Steps to Start Your Business
Build the foundations of your business with these six steps
Starting your own business can be a bit of a daunting task. All the tips you see online repeat the same titbits over and over again. It’s time to shake it up with some fool-proof steps to creating your own business.
Speaking of business, did you know that only 21.8% of entrepreneurs have a degree in business or equivalent? The highest qualification held by 29.4% of owner-managers is an A-Level. You don't need The Russell Group standard degree or a qualification from your local college. Let that sink in.
Once you're ready to dive in with us, it's time to grab a notebook, get your laptop ready and prepare for Launch You. You need the passion, drive and authority to do what you want. We can help you do that. Here's what to expect when you step into the programme.
Building the Foundations
You will receive your first welcome to the programme with a complete look at the entrepreneur within. What are your goals, fears and reasons for wanting to push forward with your business? We all have a source for our passion, so if you haven’t already, you should try to find yours.
We outline the foundations of building your business with a collection of blueprints. You’ll learn how to balance your work and personal life and move your business from a simple foundation to a blossoming success.
Understanding how to manage your goals and being realistic will make itself known, allowing you to have as much freedom as possible. We’ll also give you some useful tips on how to manage your spending.
Creating an audience, finding your niche and understanding the wonderful world of online marketing will be the final pieces we will teach you to finish off that sturdy foundation. It's looking pretty good already!
The Right Business Model for You
You've probably typed "best business model" in your favourite search engine at least once, and nothing seems to make sense. In this step, we’ll walk you through some model types you might already be aware of, and we simplify it so you can make the best decision for you!
Ask yourself what gets you out of bed in the morning and what you love about the work you're doing. This will help you to connect with your inner entrepreneur and finally understand the value of what you're doing.
We ground you back to reality by encouraging you to create value and understand what unique traits you bring to the table. What are you doing that nobody else is doing, and what solutions are you proposing?
We cover Affiliate Marketing, E-Commerce and Service Provider business models where you could eventually partner with a major retailer like Amazon or provide excellent customer service.
To finish this step, we will take you through some of your options if you're prepared to learn more. Our Ambassador Programme will be explained at length, where you can earn while you learn.
Finding Your Niche
Now that you've figured out the ideal business model for you, it's time to find your niche. Carve out the perfect path and go deep into the trenches of the marketing world to understand what your unique trait is.
You will understand the necessity of succeeding in your business by pleasing your customers with your products and services. We’ll walk you through a brainstorm of niches and mindsets to plan effectively.
By the end of this step, you will know how to track niche trends, find the right one for you, and understand your perfect customer. Their needs, wants, lifestyle, goals and values will all be considered. By understanding the ideal customer, you can push your business further towards success.
"Finding your niche is all about figuring out what you love to do most and putting the thought of making money aside for a time. It's all about considering out what works for the people you want to help, and what common problems you can solve for your customer." – Zac Hemming
Building Your Platform
Now for the fun part: designing your brand and website. We know that the consumer considers both the what and the why. By knowing this yourself, you can make it the face of your business and attract your dream customer.
Creating a brand means you are creating a story. What are you doing and why? Explore the elements and make them front and centre for your business! Dress it up and make it look as professional as possible: good quality websites equal trust.
We’ll go through the nitty-gritty of website traffic, like landing pages, social media and email marketing. Before you create your landing pages, you must be honest with yourself. Can you do the brand design and copy alone?
We help you understand your options with brand design: DIY, outsourcing or both. You can then determine what's best for you before you build your landing pages.
Utilising Attraction Marketing
What is attraction marketing? Here you’ll learn how to attract customers and how you can create the right message for you. You will need to look at the core of your business: the marketing, thinking and planning to give your customers confidence in you.
This section allows you to learn more about the customer, potential scenarios, the funnel, conversions, bridging, storytelling and autoresponders. With all these modules covered in-depth, you will learn about the most profitable asset for your business and how to do it easily.
Lock in the Marketing Strategy
It's almost time to say goodbye, but we're not done yet. Let’s take a final moment to step back and view your journey so far. This thorough reflection helps you reach your goals of financial freedom and beyond.
Now, it's time to dig for gold: how to generate traffic and track it effectively. This stage will help you understand where your customers are coming from and the ways you can build your platform's organic traffic.
Some methods we cover are social marketing, search engine optimisation (SEO) and influencer marketing. Finding the right strategy makes your business noisy, relevant and engaging. The hardest part about this is retention: how do you keep your customer's attention and bring them back for more? We've got you covered.
Finally, we top it all off with advertising. Solo ads, Google ads and Facebook ads. We’ll help you find the right strategy and send you off with a final word of advice.
Be patient and persistent, but most of all, never give up! You've got this.
A Final Word
You must stretch your wings and launch your dream business to success. There are entrepreneurs and CEOs from across the world who have banded together through the course. You can connect, collaborate and celebrate your wins with fellow Launch You members.
"Launch You has created an exciting new programme for people who want that freedom income goal and provides some really incredible insights that will get your business off the ground." – Zac Hemming
We hope to see your business grow very soon. Good luck – it's a concrete jungle out there!